How Do Companies Give Away Millions In Cash And Prizes In Promotions ?
They incorporate promotional risk coverage in their promotions. It is that simple. Much like insurance, or you may know of the term promotion insurance, promotional risk coverage protects your company against the risk associated with holding a promotion with a chance to win large prizes. When there is a winner associated with the promotion, your company is covered for the prize amount. Promotional risk management companies pay your company and you pay the winner. The price of promotional risk coverage is just a fraction of the prize value.
